Brands these days use information technology in a vital manner to market their products and services digitally. It can be carried out both on the Internet and non internet platform. The former through services like social media marketing, search engine marketing and the latter via text messages, caller tunes etc. Digital marketing leads to the company gaining a competitive edge for its product over its competitors by ensuring that the product is aptly visible to the target audience. It facilitates a forum wherein the customers can directly seek contact with the brand and provide feedback,and also seek customer care facilities round the clock. This facilitates customer- company bonhomie in the long run and thus helps the brand of the company.
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